Please introduce yourself. What do you do? Why? What do you want people to know about you?
Hi, my name is Cristina Magalong, and notably, I am the mother to 14 months apart kids named Levi and Leah, who have skyrocketed my social media under the username leviandleah.
They have been featured on Kylie Baby, Dr. Martens, Burt’s Bee’s Baby, Crate and Barrel, and more!
But in real life, I am a doctorate candidate at UCSD, pursuing an Ed.D. in educational leadership and a six-figure business owner on Etsy.
What qualities make you different and unique from everyone else in the industry?
Being an educator by profession and a designer by passion, I randomly posted videos of my kids on social media and became an influencer as a promotion.
While numbers on our platforms are constantly increasing, we are still humbly living the same life.
Social media has become my creative outlet and represents my kid’s lifestyle. Because of my educational and entrepreneurship background, I have been selective on who I want my kids to work with and for that alone, we are unique.
Describe THAT moment when you realized you’re doing what you were born to do.
I posted my first TikTok video in December 2020 not thinking much of it and woke up to 10,000 followers.
I posted my second video, which went viral at 2 million views within a week. I became intrigued with the algorithm and kept posting more.
It’s been exactly a year, and we’re at 222,000 followers and 3.7 million likes on TikTok. Not too shabby for a cute side gig.
What’s been the biggest challenge you’ve had to go through and how did you grow through it?
My greatest challenge up to date is time management.
Being a mother to 2 kids who are 14 months apart, a doctoral candidate, and a small business owner, my social media often gets neglected.
Every night when kids are down, I am faced with which responsibility to prioritize between writing my dissertation, fulfilling my orders, or publishing content on my social media. Not to mention all the other duties of being a wife, a mother, a daughter, and a sister.
Who are the TOP 3 people you’d want to meet that could elevate your career or business? Why these specific individuals?
Kylie Jenner: Her repost of my kids on social media was the reason why our Instagram blew up! We are one of the first kids she reposted on kyliebaby Instagram account.
LeBron James: He was the first professional athlete I’ve ever hand shook! We named our kids after him, Levi Jace and Leah Jade.
Ellen DeGeneres: Who wouldn’t want to meet Ellen?