Darren & Trinity Cumberbatch Empowers Companies Through Awesome Branding

Please introduce yourself. What do you do? Why? What do you want people to know about you?

Well, our company is called AMD Branding. AMD Branding actually stands for Awesome Ministry Design & Branding. We ended up using the acronym AMD Branding because everyone kept thinking we were a church.

Even though we would cook and feed the homeless every Saturday, we were not a church. But our name comes from the power of God that we would see every day. Every time God would do something good in our lives, we would say God is awesome. If you ordered a product and it came out perfect, you say awesome. That’s the first part of our name.

The second part comes from the definition of the word ministry. Most people associate ministry with the church but in fact, everything that we do in life is a ministry. If you love to cook – that’s your ministry. If you love to make clothes – that’s your ministry.

We love to design, so that’s our ministry. So when we complete a logo or website, ironically, all clients say awesome. But not because that’s our name, but that’s how they feel. So we just put those two together and Awesome Ministry Designs was born. And we think that’s what sets us apart from other branding companies because, even though we have to pay bills, we do it first to make God proud of the talent he has given us.

But it wasn’t easy. Not at all. Too many downs compared to the ups, but what got us through it was our faith in God. We don’t think he would have put us on this path to fail. We wake up every day with that in mind. It reminds us of where we came from. And allows us to give the client more attention than they would get from another company because we know how hard it is to start a company, maintain a company, and ultimately succeed as a company.

Our branding work speaks heart & vision for the success of others to succeed in their dreams.

Designing for fortune 500 companies and future fortune 500 companies is a blessing that no one can predict, imagine, or accomplish. Trinity & I have created a business based on raising the bar, expectations, and the sole belief that ”CAN’T DON’T EXIST”.

What qualities make you different and unique from everyone else in the industry?

We are awesome! Period. Point Blank.

We strive to be the best you that is possible. But we are humbled by God’s grace. We are not better than anyone else but we are in a class by ourselves. When God Does something, we say Awesome.

It is a ministry that we do. Building companies from the ground up.

Describe THAT moment when you realized you’re doing what you were born to do.

Well, we really didn’t choose an artistic or creative career per se. God did. He gave us the talent of being creative in all aspects of our lives.

And what we mean by that is, not only do we create branding & graphic designs for our clients, but we also record music, paint, gourmet cook, etc. So in every aspect of our lives, our brains are always working to see how we can create.

While most people are fans of other people’s work, we concentrate on how to get those products and ideas to those fans. So in a sense, we never get a chance to enjoy the moment because we are on to the next awesome idea. Bummer. Just kidding. We love having a career and the opportunity to bring a clients’ vision to life.

The joy on their face is the greatest thank you. Sometimes more than getting paid. Just kidding again.

What’s been the biggest challenge you’ve had to go through and how did you grow through it?

The biggest challenge is believing in your goal. We dive into our clients like it’s our own project. We treat people like they are family. But to be honest, our biggest challenge is trying to get our clients to believe in themselves.

We stand by our product and our work ethic is second to none. Our turnaround time is crazy, our quality of work is industry standard if not better. But once again we are humble.

Designing for BET, YMCA, Lifetime, and many other clients, we are proud of our work.

Who are the TOP 3 people you’d want to meet that could elevate your career or business? Why these specific individuals?

Well, we would like to meet Jay Z, Bob Marley, Maya Angelo, Beyonce. These are influential people in our lives but to be honest, they should want to meet us. We are AWESOME!!!

We strive for excellence. We push the boundaries. But humbly we would love to meet anyone you want to be better. That’s it!

Drop your social media links.

Vianka Petines
Vianka Petines
Vianka is a bright, savvy, and capable marketing publicist. She brings a breath of fresh air with a very sound approach to strategy and campaign development. We're excited to have her on the team :)


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