Merwais Popal, also known as Sunny, has grown his famous business from the ground up. Initially launching a food truck in 2005, Sunny envisioned a day when he would have the opportunity to own a store front. In 2017, his dreams became a reality. The Halal Bros Grill Franchise has blossomed into a diverse dining experience for staff, celebrities, and viewers on social media. Utilizing social media to captivate consumers has been a huge success for the business as their videos have went viral on Instagram and Tik Tok.
Social media influencers and artists such as Ken Starrrz, Fatboy SSE, Shiggy, Rosairis, Sauce Walka, Maino, Dave East, Fivio Foreign, and more have displayed their support for the Halal Bros Grill on multiple social platforms. Sunny expressed, “Our social media page has reached millions of people through content that has grown the brand tenfold and captured their attention with posts that include food, comedy, and entertainment, all in a 30-second video.” It is apparent that Sunny and his team have digital marketing down to a science and have no plans to slow the momentum any time soon.
With several locations open in New York City, the Halal Bros Grill Franchise is continuing to expand to other areas. When asked to elaborate on his goals, Sunny explained, “My goal is to expand my business and launch franchise locations in all 52 states. I also hope to take over the international market.” With the team’s ability to gravitate to multiple demographics, it is only a matter of time before other popular areas are demanding their presence.
Sunny expressed that his success is due to consistency and perseverance. Entrepreneurship is not for the weak and Sunny has certainly revealed his strength, business-oriented mindset, and passion for the food industry and entertainment. Be sure to support the Halal Bros Grill by stopping by one of their locations and/or following them on Instagram and Tik Tok.
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247-14 s conduit ave Rosedale
218-74 Hempstead ave Queensvillage
2508 Flatbush ave Brooklyn