Logan Ashley’s TikTok looks like a very good weekend: wine tasting in Napa, Lake Tahoe in October, a blowout that holds all day, and a camera flash that makes everything glow. The Northern California creator posts lifestyle, beauty, fashion and travel content as @loganaashley, where she has 32,700 followers and 405,800 likes. She got there fast. By her own account, she only started taking content creation seriously about six months ago.
At a glance
- Name: Logan Ashley
- Based in: Northern California
- Creates: Fashion, beauty, lifestyle, travel and UGC
- TikTok: about 32,700 followers, 405,800 likes
- Signature: Canon G7X photos and camera settings
- Handle: @loganaashley (TikTok), @logan.aashley (Instagram)
Who is Logan Ashley?
Logan Ashley is a lifestyle creator whose bio lists five lanes: lifestyle, beauty, travel, fashion and UGC, the brand-made-to-order videos creators produce for companies. Her feed mixes get-ready-with-me makeup tutorials, fine-hair blowout tricks, day-in-the-life clips, outfit breakdowns and weekend getaways around Northern California.
She crossed 30,000 TikTok followers in mid-October 2026 and marked it with a video of advice for other small creators. In it she said she started taking content seriously about six months earlier and had opened her Instagram, @logan.aashley, only a month before. “Definitely still new to all of this,” she said.
What does Logan Ashley post?
She named her own best-performing categories: Canon G7X pictures and settings, makeup and hair tutorials mixed with skincare, day-in-the-life videos, and travel or weekend getaway vlogs. Her most-viewed video, the soft-curl blowout above, has 74,500 views, and fine hair is a running theme. She has follow-ups on making a blowout last all day and her “secrets for insanely shiny hair.”
Her makeup videos list every product, and a lot of it comes from the drugstore. One full-face tutorial uses L’Oréal Paris, COVERGIRL, Milani, e.l.f. and Revlon, with only the skin prep coming from elsewhere.
What’s Logan Ashley’s style?
Easy, warm-toned and built for being outside. A recent October outfit paired Outdoor Voices hiking pants with an Amazon top, a vest from TikTok Shop and Altra running shoes. Her fall picks run to brown and cream: a JW PEI bag she calls her “perfect everyday bag for fall,” Level8 luggage for the getaways and a TYMO tool she says makes a blowout “soooo easy”. She links the outfits on ShopMy and her Amazon storefront.
Why is everyone asking about her camera?
Logan shoots on a Canon PowerShot G7 X, the compact point-and-shoot that became a creator favorite, and the photos are her calling card. Her flash photo post (“The flash on this camera”) has 452,700 views, by far her biggest. So many people asked how she gets the look that she posted her settings for both the Mark II and the Mark III “for super crisp photos.” Her Lake Tahoe and Napa photo dumps come with a “swipe for my camera settings” slide.
Reader poll
What do you want more of from Logan?
Where does Logan Ashley travel?
Mostly close to home, and the trips show up on her feed. This fall she posted Lake Tahoe in October (“shot on Canon G7X Mark iii”), a wine-tasting weekend in Napa with a full makeup list, and a girls’ night that she said “really fill[s] my cup.”
What are Logan Ashley’s tips for new creators?
Her 30,000-follower video was a list of what she wishes she’d known at the start. In short:
- Community is everything. “An engaged audience is so much more important” than views or followers. Follow other creators and show love back to commenters.
- Learn to hold attention. Cut the pauses and dead space in voiceovers, get to the point fast and keep some movement in your clips.
- Pay attention to what works. Study your best videos and recreate them. You don’t need one niche, just a few categories that perform.
- Show your personality. Her favorite creators are the ones she feels she knows. She calls herself “a little bit shy” and is working on story times.
- Don’t put all your eggs in one basket. Build on more than one platform, and start sooner than she did.
- Good lighting. A phone, a tripod and a window are enough. Editing can be learned as you go.
- Make brand-worthy content. Post about products you genuinely love, or practice making an ad for one. “Your page is basically your portfolio.”
- Be consistent, but don’t burn out. She aims to post every day, doesn’t sweat a day or two off, and still sees growth when she rests.
She ended with an invitation: “If you’re also a small creator trying to grow, let’s be friends!”
Where to find Logan Ashley
- TikTok: @loganaashley
- Instagram: @logan.aashley
- Shop her picks: ShopMy and Amazon storefront
- All links: linktr.ee/loganaashley
Sources
- Logan Ashley’s TikTok profile and video captions, including her 30,000-follower advice video (October 15, 2026); follower and view counts as of October 28, 2026.
- Her official link page.
Image credits: all three photos are from Wikimedia Commons and are illustrative, not Logan’s own: Napa Valley by John Morgan (CC BY 2.0), Canon G7 X Mark III by Strubbl (CC BY-SA 4.0), Emerald Bay by Eric Philbin (CC0). Videos are embedded through TikTok’s official player.
Frequently asked questions
Who is Logan Ashley?
Logan Ashley (@loganaashley on TikTok) is a lifestyle, beauty, fashion and travel creator based in Northern California. She has about 32,700 TikTok followers and 405,800 likes, and also makes UGC (user-generated content) for brands.
How long has Logan Ashley been creating content?
In an October 2026 video she said she started taking content creation seriously about six months earlier, and hit 30,000 TikTok followers in October.
What camera does Logan Ashley use?
A Canon PowerShot G7 X. She shoots with the Mark III and has posted her settings for both the Mark II and Mark III. Her flash photo post made with it has more than 450,000 views.
What is Logan Ashley’s Instagram?
Her Instagram is @logan.aashley. She started it in September 2026, about a month before she hit 30,000 on TikTok.
Where can I shop Logan Ashley’s outfits?
She links her outfits and products on ShopMy and her Amazon storefront; all of her links are on her link page.
What are Logan Ashley’s tips for new creators?
Build community over chasing views, keep people’s attention by cutting dead space, study what works, show your personality, don’t rely on one platform, film in good light, make brand-worthy content and stay consistent without burning out.
Bill Choudhry is a digital marketer who specializes in e-commerce, with a not-so-secret knack for the entertainment industry. He channels that passion into features and interviews for The LA Note.
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