Please introduce yourself. What do you do? Why? What do you want people to know about you?
My name is Luis Chalas Jr, I am a rising independent hip hop artist from Syracuse, a small town in Upstate New York. My stage name is King Lo and I’ve been making music since I was very young but only recently in 2017 did I decide to pursue a career in the music industry.
Music has always been a big part of my family and played a unique role in my life so I guess somehow it was kind of always meant to be. Since starting my music journey, I’ve accomplished a lot as an independent artist.
King Lo is a name that is growing each day and building as a brand of its own, I have been featured in some of the top news sites and media blogs in the hip hop industry such as The Source, Billboard Hip Hop, Hip Hop Weekly, Respect Magazine and many more. I have also headlined and performed at some historic venues in New York such as The Great NYS Fair as well as others.
Working through the pandemic has brought me more opportunities and blessings than I can account for and I will continue to progress and grow as an artist in the years to come.
What qualities make you different and unique from everyone else in the industry?
What sets me apart from other artists in the industry is my unique approach. Most artists do it for the clout or reputation or simply just their love of music. The way I approach the music industry is from a business perspective and treat it as such with every decision I make as an artist.
I feel my business approach is what has gotten me as far as I am today and it will continue to get me further because that’s what it takes to make it in the music industry. It is all business at the end of the day and as long as I know my goals and the business end of how to achieve those goals I will always be able to see the light at the end of the tunnel.
Describe THAT moment when you realized you’re doing what you were born to do.
During my first live performance, I realized this was it. The combination of rapping my own lyrics on a stage in front of a crowd of people and them enjoying every moment of it was really it for me.
There aren’t many feelings that come close to it, the energy when I’m on stage is always authentic and the crowd’s energy always compliments mine. Being on the mic and interacting with them is probably my favorite part because the connection people make through music is always so genuine.
Music brings out the best in people and if I can do my part to help with that I know I’m doing what I was born to do.
What’s been the biggest challenge you’ve had to go through and how did you grow through it?
The biggest challenge I’ve had to get through as a growing artist early on was definitely my support system.
Starting out I had literally no support so everything was way harder. There were times where I wanted to give up because I wasn’t getting anybody to listen to my music or give me feedback no one would share my music or even give me a chance so it really got me in my feelings and I was going to throw it all away.
But I learned nothing happens overnight and I just kept at it, kept grinding and making new music had to switch my style and approach a few times until I found what was right for me and eventually they started to listen, they started to support me. I started gaining new fans and new supporters who were engaging with my music and sharing it with their friends and family and it really boosted me back up and lit a fire under me.
So I’ve been thankful I never gave in to those feelings that told me to quit, I’ve been on fire ever since.
Who are the TOP 3 people you’d want to meet that could elevate your career or business? Why these specific individuals?
My top 3 people I would want to meet would be Jay Z for sure. I would love to sit down with him and ask his insight on the business aspect of this industry.
Everyone knows when it comes to music HOV is sitting atop the throne and I would love to hear his perspective. I’m sure I could learn a ton from him.
I would also like to meet someone from A&R’s. No one specific but at least someone well known and we’ll connect, someone that could share some insight on how to kick down the doors in front of me and get to the next level as well as connect me to some of the people I would need to be connected with.
And lastly, I would like to meet Rihanna. I’ve always been a huge fan of her and her music and it’s a dream to one day do a collaboration with her. I’m sure we would make a very unique song that would break all kinds of records and go down in history.