Find Main Street Flower Truck
- What it is: A mobile flower shop run out of Fiona, a bright green vintage pickup truck
- Based in: Los Angeles
- How to join or book: Pop-up locations are posted on Instagram. To book the truck for an event, party or shoot, see mainstreetflowertruck.com/bookings. Workshop dates are at mainstreetflowertruck.com/workshops.
- Contact: vienna@mainstreetflowertruck.com
- Follow them: mainstreetflowertruck.com · Instagram @mainstreetflowertruck · TikTok @mainstreetflowertruck · YouTube @mainstreetflowertruck
Main Street Flower Truck is exactly what it sounds like: a flower shop that lives in the bed of a vintage pickup. Founder Vienna Hintze drives Fiona, a bright green truck lined with buckets of fresh blooms, to cafés, block parties, brand launches and weddings across Los Angeles, and sells bouquets right off the tailgate.
Her TikTok bio reads “beep beep!!!!” and the account has more than 21,000 followers and 500,000 likes. Her pinned video, a rapid-fire overview of how the business works, has been watched about 1.9 million times. If you live in LA and love flowers, old trucks or a good career-change story, she’s worth following.
Who’s behind Main Street Flower Truck?
Vienna Hintze grew up a New Yorker. After graduating from Syracuse University in 2017, she worked in advertising and marketing in New York City, then started her own digital marketing agency in 2020. She moved to Los Angeles in September 2022, according to CNBC Make It.
The agency was doing fine on paper, but she told CNBC she was “kind of losing the why” behind the work. Her therapist suggested writing down what an ideal job would include. Her list: working with her hands, being outdoors with people, and owning an old pickup truck. Put those together and you get a flower truck.
She launched Main Street Flower Truck in August 2023 as a side project. By February 2024 she had closed the agency to run the truck full time.
Meet Fiona, the truck
The truck has a name and a backstory of its own. Vienna found Fiona in Ojai and bought her with about $10,000 of personal savings, two weeks after a test drive. On her website, she explains that a woman in Colorado named the truck Fiona after the Shrek character, because of the bright green paint, and the name stuck. The family who sold it to Vienna had owned it since 2007 and kept it running for years.
Vienna sets up with vintage buckets, milk cans and a chalkboard menu, so the whole truck becomes the shop. In her own words on TikTok, she tried to pack the whole story into one video:
What Main Street Flower Truck does
There are a few ways to get flowers from Fiona:
Pop-ups. The truck parks outside cafés and shops around LA and sells bouquets to whoever walks by. The schedule changes, so the truck’s Instagram is the place to check where she’ll be.
Events and shoots. Brands, parties and couples can book the truck. Her bookings page lists photo and video shoots, personal events, brand and company events, a kids’ corner, bouquet bars, classes and parties. Past clients named in her press include Lululemon, Free People, Universal Music Group, Gwen Stefani and the film Hamnet. For Hamnet, the truck gave away 450 free bouquets at pop-ups in Los Feliz, West Hollywood and Venice in November 2025.
Workshops. Vienna teaches a two-hour flower arranging workshop at Little City Farm in Mid-City. Guests forage flowers and greenery from the farm’s garden, learn stem prep and how to balance size, color and shape, decorate a vase, and take their arrangement home. The next sessions on her site are Sunday, November 15 and Sunday, December 13, 2026, and booking goes through Airbnb.
Consulting. For people who want to start their own flower business, she offers one-on-one calls on planning and startup steps, plus a marketing crash course drawn from her agency years.
Flowers for the neighborhood
A lot of what makes the account worth following isn’t the paid work. When the Shakespeare Bridge in Los Feliz turned 100, Vienna, a local resident, prepped 200 Shakespearean roses and gave them out for free at the celebration.
In the Pacific Palisades, which was hit hard by the 2025 fires, the truck handed out 150 tropical bouquets to residents and builders to celebrate Free People reopening its free-est store there.
On September 11, 2026, the 25th anniversary, she set out flowers in honor of her dad, an FDNY first responder on 9/11. She modeled it on a gesture she saw years earlier: a flower shop on her East Village block put buckets out front on that day with a sign for anyone who was having a hard day. There have been lighter moments too, like the time the band Young the Giant played a spontaneous pop-up set in her truck on Abbot Kinney.
In the press
Vienna’s career switch has drawn plenty of coverage. CNBC Make It covered the money side of running the truck, Spectrum News 1 featured her in a segment on millennials leaving traditional careers, and LinkedIn News and Neo Financial’s The Get have interviewed her too. She’s also been a guest on the podcasts Side Hustle Hero, New Earth Rhythm and The 20 Something Playbook.
To find the truck, book Fiona for your event or sign up for a workshop, start at mainstreetflowertruck.com and follow @mainstreetflowertruck on Instagram and TikTok.
Frequently asked questions
What is Main Street Flower Truck?
Main Street Flower Truck is a mobile flower shop in Los Angeles run by Vienna Hintze out of Fiona, a bright green vintage pickup truck. It sells bouquets at pop-ups around LA and can be booked for events, parties and photo or video shoots.
Where can I find the Main Street Flower Truck?
The truck moves around Los Angeles, so locations change. Main Street Flower Truck posts its pop-ups on Instagram at @mainstreetflowertruck.
Can I book Main Street Flower Truck for an event?
Yes. The bookings page at mainstreetflowertruck.com lists brand and company events, personal events, bouquet bars, classes, parties and photo and video shoots. You can also email vienna@mainstreetflowertruck.com.
Does Main Street Flower Truck teach flower arranging classes?
Yes. Vienna leads two-hour flower arranging workshops at Little City Farm in Los Angeles, where guests forage flowers from the garden and take home their own arrangement. Dates are listed at mainstreetflowertruck.com/workshops.
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