Raimondo Rossi, Photographer & Fashion Editor, Is The “Man To Follow For Style”
Please introduce yourself, what you do, why you do it, and what you want people to know about you.
Hello everyone and thanks for the invitation. It’s very nice to be in your magazine. I am known both by my name of Raimondo Rossi and by the stage name Ray Morrison.
I am a photographer and a fashion editor and I have been recognized as a “man to follow for style” both in Europe and in the United States, by magazines such as NZZ, GQ, and Compulsive Magazine, which is right now on newsstands, with me on the cover, all across the nation.
I deal with the creation and direction of services for public figures, who want to have a photoshoot and video different from the usual fashion editorials, full of fiction and that do not give space to their true soul. In essence, I create services that are halfway between fashion and arts.
I take care of the direction of photography and the styling of the models, and my aim is to take fashion to a higher level. I am delighted with the appreciation I have received so far and the publications of my works in magazines such as Vogue and Rolling Stone.
I have had so many wonderful reviews in the last three years and have just published the book “The Vogue Collection”, for students and professionals of photography and visual arts.
What qualities make you different and unique from everyone else in the industry?
I would say that the thing that makes my works different from others, for which many critics have had beautiful words, is being able to touch the soul of both the viewers and the people who are the protagonists of my works.
Selene Oliva, Camera Look, and Vogue Italy Journalist has looked at my works, pointing out a parallelism between the looks in the camera, typical of cinema, and the looks in the camera typical of my photo-shoots or my works, and wrote: “In addition to the video, there are also photographs in which they look into the camera reaches the highest peaks in terms of emotion, intensity and truth, without the need of filters.
We are talking about the shots of Raimondo Rossi, aka Ray Morrison”. I think these words best describe the characteristics of my style.
Describe THAT moment when you realized you wanted to do what you do now. Who did you tell first? What has it been like since that moment?
I would say that there was not a precise moment when I decided to become a professional photographer and fashion editor. I was invited to fashion shows and I started taking lots of backstage photographs. Then I realized that pure fashion did not interest me and my attention shifted to the human being.
There was not a particular person with whom I spoke and with whom I decided to take this path, but the passion has grown by itself, above all thanks to the appreciation of critics and spectators who love both my style in fashion and my way of doing art photography. Now I have many experiences, Gigi Hadid, Prada, Armani, Off-White and so on.
What has been the biggest challenge you’ve had to face and how did you overcome it?
The hardest thing has always been for me to fight with people who try to discredit you, to bring you down, to make you lose your passion. Many in the industry said that I could not have space, that fashion, soul photography and art could not meet, and so on.
Instead, I did not listen to anyone and I believed in my vision, and now here I am, mentioned in many magazines in various countries. Always be yourself and not listen to negative people.
If you had to pick the TOP 3 people you’d want to meet that could take your career (or business) to the next level…who would those 3 people be?
There are many interesting people and artists. If I have to name 3 people that I would be interested in knowing and with whom I would like to work, they could be these: Ellen, whom I respect very much and who has worked a lot against stereotypes, as I do in fashion and photography, and with whom we could do many beautiful projects together to help people and to help those who suffer from the stereotypes proposed by fashion and society gain self-esteem.
I would like to work with Leonardo di Caprio, whom I respect very much but who I believe is often portrayed in photographs or movies in a way that does not do justice to the depth of his soul. The art-works that talk about him could be much deeper.
The third person could be Billie Eilish, who created her way of making music so interesting and that comes so close, in her tones and ways of expressing itself, to the artistic photography or to the editorials that I write and create.