Work, Grow & Go Viral! Ayrel aka ‘iKnowAyrel’

Please introduce yourself, what you do, why you do it, and what you want people to know about you.

My name is Ayrel, also known as iKnowAyrel. I do public interviews where I test people’s loyalty. Something I want people to know about me is that my goal is to take my content to another level that no one has ever taken it to.

Photographer: Tim Schaeffer @timschaefferphoto

What qualities make you different and unique from everyone else in the industry?

The qualities that make me different are my unique personality and unique look.

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Describe THAT moment when you realized you wanted to do what you do now.

The moment was when my first video went viral and I had to call my dad and let him know I was going viral. That was the moment I knew I could make a career out of this. Since that moment I’ve been consistently making videos. I’ve been working hard this whole time and trying to grow and that has been my main focus.

What has been the biggest challenge you’ve had to face and how did you overcome it?

The biggest challenge I had to face was in the beginning of my career when I had to film loyalty test videos when I lived in Michigan during the cold, snowy winter time. To solve that problem, I had to spend the rest of my money to travel to warmer places to continue the loyalty test series.

I got my start in content creation on TikTok when I started posting my loyalty test content from YouTube. My first video that I recorded is actually my first video that went viral. The video was of a guy who was too scared to show his girlfriend his phone during the loyalty test.

Why should people tune in to watch you?

Intense, drama, and crazy.

What is your favorite part about content creation? What was the most challenging part of the process?

My favorite part is after I post a video and I see the fans’ reactions to the crazy content and them showing love and support.

I pretty much just go with the flow and post whatever I feel like posting for the day.

What motivates and inspires you?

I love the aesthetics of LA and it has inspired my content by me trying to capture the best aesthetics in the videos.

How hard it actually is to keep making content consistently.

Content Creator & Entrepreneur iKnowAyrel

What is one interesting thing people don’t know about you?

I used to work at Olive Garden as a server.

What advice would you give to people who want to pursue an acting career?

My advice is to make sure you truly want to do it and after you do it you need to stay consistent with it.

What are your professional goals for the next year?

Some of my goals for next year are to start a clothing brand and dive deeper into fashion.

Do you have any other projects coming up that you can tell us about?

I am dropping my clothing brand next month, stay tuned!

If you had to pick the TOP 3 people you’d want to meet that could take your career to the next level….who would those 3 people be?

There is no one in particular I really want to meet, but one celebrity I’d like to meet is Drake. 

Drop your social media links. 







Vianka Petines
Vianka Petines
Vianka is a bright, savvy, and capable marketing publicist. She brings a breath of fresh air with a very sound approach to strategy and campaign development. We're excited to have her on the team :)



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