San Francisco’s Outside Lands, Las Vegas’ Life Is Beautiful Among Year’s Top Festivals, Multi-Faceted Entertainment Company

Another Planet Entertainment Grows Amid Increased Partnerships

Another Planet executed two sold-out Outside Lands festivals in San Francisco’s Golden Gate Park within the span of nine months, one in October 2021, the other in August 2022 ranking #4 on both Billboard’s Top 50 Festivals of 2022 list and Top Boxscore chart with 222,518 in attendance over three days. 
Outside Lands 2022 cr: Alive Coverage

Berkeley, CA-based Another Planet Entertainment (APE), the largest independent concert promoter in the U.S., had another banner year in 2022 as it prepares to mark its 20th anniversary as a company in 2023. 

With a core executive team of CEO Gregg Perloff, co-founder/President Sherry Wasserman along with Outside Lands co-founders/producers — President of Concerts & Festivals Allen Scott and Another Planet Management founder Bryan Duquette — APE experienced explosive growth over the last year and a half as the industry emerged from the pandemic and found ticket demand at an all-time high.  Throughout this period, APE kept their staff intact with no layoffs, keeping them on payroll with full salary until the business was back up and running.

“This has been an ultimately rewarding year,” commented CEO Gregg Perloff. “2022 felt like two summers in one with so many artists on tour.  With our growth throughout the company, we are looking forward to our 20th year of operation being our best yet, with many exciting events including the upcoming Outside Lands festival and shows with so many diverse artists and entertainers.”

APE executed two sold-out Outside Lands festivals in San Francisco’s Golden Gate Park within the span of nine months, one in October 2021, the other in August 2022 ranking #4 on both Billboard’s Top 50 Festivals of 2022 list and Top Boxscore chart with 222,518 in attendance over three days.

The company also co-produces Life Is Beautiful in Las Vegas and debuted the California edition of the multi-city Breakaway Music Festival this October. Overall, APE ranked in the Billboard Top 10 as a global promoter and #3 in the U.S. Pollstar had APE in the Top 20 in worldwide promotions and Outside Lands topping the year-end in World Festival Gross receipts.

Zedd, Bill Graham Civic Auditorium, October 7, 2022
cr: Andrew Rosas

The company sold over 1.45 million tickets throughout its associated venues in California and Nevada, including Bill Graham Civic Auditorium (San Francisco), Greek Theatre at UC Berkeley (Berkeley), Fox Theater (Oakland), Lake Tahoe Outdoor Arena at Harveys (Tahoe, NV), Oxbow RiverStage (Napa) and The Independent (San Francisco) as well as shows at Chase Center (San Francisco), Oakland Arena (Oakland) and Allegiant Stadium (Las Vegas). 

Major artists like Paul McCartney, Olivia Rodrigo, Metallica, Rosalía, Lil Nas X, and Luke Combs headlined APE-promoted shows, to name just a few. 

Olivia Rodrigo, Bill Graham Civic Auditorium, May 27, 2022 
cr: Paige K Parsons

Among the APE-associated venues ranked by Billboard were San Francisco’s Chase Center, Bill Graham Civic, Greek Theatre at UC Berkeley, Oakland’s Fox Theater and Las Vegas’ Allegiant Stadium. 

Greek Theatre at UC Berkeley (#8), Lake Tahoe Outdoor Arena at Harveys (#17) and the Oxbow RiverStage in Napa, CA, all landed in Pollstar’s Top 100 Amphitheatres worldwide tally.

Erykah Badu, The Greek Theatre at UC Berkeley, June 10, 2022
cr: Marlene Sanchez

With customer demand for outdoor live entertainment soaring, APE sheds like the Greek Theatre at UC Berkeley had its biggest season ever with 43 shows including Nine Inch Nails, King Gizzard and the Lizard Wizard, Khruangbin, John Mulaney, Beach House, Leon Bridges, The Chainsmokers, Jack Johnson, and Erykah Badu; Lake Tahoe Outdoor Arena at Harveys celebrated sold-out shows with Kenny Chesney, Train, Miranda Lambert Keith Urban and more; and Oxbow RiverStage, one of APE’s newer properties in Napa, CA, completed a highly successful first full season featuring shows with Robert Plant & Alison Krauss, Leon Bridges, Bonnie Raitt and more.

APE welcomed the legendary San Francisco Castro Theatre into the fold, working in partnership with long-time owners the Nasser Family on restoration of the historic venue. 

Bookings included shows and events with Jonathan Van Ness, Quentin Tarantino’s Cinema Speculation Book Tour, Frameline 46: the San Francisco International LGBTQ+ Film Festival, James Acaster, and Clerks III with Kevin Smith.

LCD Soundsystem, Fox Theater, August 17, 2022
cr: Greg Chow

Another Planet Management, whose roster now includes Tycho, DRAMA, Poolside, Amen Dunes, and others, opened Los Angeles offices and grew its roster via merger with Laurence Freedman’s Telegraph Road Management, adding Billy Idol and Mike Campbell to the burgeoning division. 

Billy Idol released The Cage, his second EP in two years and toured on three continents, including headlining arenas in the U.K. and Europe and his first trip to South America in 31 years.

Mike Campbell released External Combustion, his second album with The Dirty Knobs and played over 70 shows in North America on his first ever solo tour including support for Chris Stapleton and The Who. 

DRAMA had a breakout year with nearly a 3x increase in touring revenue including sold out shows at Brooklyn Steel and Metro in Chicago. They also had impactful festival performances at Portola, CRSSD, Electric Forest, Okeechobee and HARD Summer and opened shows for Coldplay and ODESZA.

Tycho, continually at the cusp of design and technology, launched one of the first Web3 fan clubs on the blockchain with partner Medallion. 

Four thousand fans have minted the passport giving them entry to Tycho’s Open Source Community.

EARTHGANG, Fox Theater, April 28, 2022
cr: Marlene Sanchez

Outside Lands Works, a charitable program that invests in the cultural vitality of the Bay Area, raised $200K in 2022 for music and arts education programs in the Bay Area. The total distributed is now over $1M in the last five years. 

Looking ahead, APE has already announced an incredible line-up of shows with Kaskade at the Bill Graham Civic and DRAMA at The Independent to ring in the new year into shows with Steve Lacy, Muse, Lewis Capaldi, Pixies, Arctic Monkeys, The Postal Service & Death Cab for Cutie, Tyler Childers, Anthrax & Black Label Society, Tove Lo, Turnstile, and Old Dominion and Maggie Rogers, plus comedy with Bill Maher and David Cross just to name a few for 2023. 

Expect more exciting shows to be revealed in January.

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Vianka Petines
Vianka Petines
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