Advantages of Online Casinos

With the emergence of online casinos, the approach to advertising gambling establishments has changed. When gambling websites first appeared on the internet, advertisers had to convincingly explain the advantages of online casinos over land-based ones. William Hill, a company that demonstrated that access to games was no longer tied to the need to dress in evening attire, did this best over 10 years ago. "Your game - your rules," proclaims William Hill's slogan. You might want to take a closer look.

Television Advertising for Casinos

The multi-million-dollar gambling industry, like any other major business, often tries to attract attention through television advertising. Its broadcast is allowed in far from all countries, but where possible, casino owners and gambling site owners compete with each other by releasing creative clips about wins, jackpots, new slot machines, and features of their establishments. This happens even against the backdrop of tightening laws on gambling advertising on television in different countries, such as in the UK or Australia. And all because truly talented casino advertising often captures the attention and brings a smile not only to experienced gamblers.

When Luck Favors You

The Fallsview Casino located at Niagara Falls chose not to showcase the scenic beauty that already attracts millions of tourists to the region. The advertisers approached the task of creating advertising for the gambling establishment in a very creative way. They shot a short story about a lucky chance that can happen to anyone.

Luck smiles at the protagonist twice, as in amazing stories of people who have hit two jackpots in their lifetime. Thanks to this stroke of luck, the main character meets two beauties in the park in just half a minute. Anyone can catch luck by the tail!

Where Your Odds Are Better

Almost the same mise-en-scène turns out completely differently for the protagonist in the video of the American casino resort Treasure Island.

The casino released a series of videos with the slogan "Your odds are better with us," in which situations where the heroes have no options for a successful outcome are played out. And the casino offers an alternative.

The Chance to Drastically Change Your Life

The corporation Harrah’s, which owns hotels and casinos in Las Vegas, Atlantic City, and other American cities, presented a day in the life of an ordinary office worker after a big win. The lucky one happily says goodbye to his past life and his tiresome colleagues.

Following in the Footsteps of The Godfather

The British company Ladbrokes, best known for sports betting but also having its own casino, offers a fresh perspective on cinema classics. One of its commercials is made in the form of a parody of "The Godfather." This film is not chosen by chance, the idea is on the surface - the advertisers simply used a play on words. The title of the legendary film, "The Godfather," is synonymous with their invented character, "The Odds Father," where "odds" refers to the chances or coefficients at which bets are accepted.

Mini-Me and the Stars:

Addressing the theme of cinema is often used by advertisers to promote various products and services, as it attracts heightened audience attention. A few years ago, the major operator BGO launched a loud and successful marketing campaign with showbiz stars. The central character of the commercials was the well-known American comedian and actor Verne Troyer, who became famous for his role as Mini-Me in the Austin Powers movies. A reduced version of Dr. Evil, he plays the same role in the ads.

In one of the videos, the famous American poker player of Armenian descent, Dan Bilzerian, effortlessly outplays the BGO boss in blackjack. Another episode is dedicated to Paris Hilton, who tries to get a job. Mini-boss in colors presents what his casino will turn into with such an assistant and decisively refuses the socialite.

In total, over two dozen videos were released featuring Verne Troyer, and their production did not stop due to a waning interest in the character created by the comedian. In April 2018, at the age of 49, Troyer passed away from alcohol poisoning.

Find the Best Use for Your Finger:

Ten years ago, the Australian casino Adelaide made a bold statement – it knows the best use for the index finger! Of course, its main function is to press the spin button on slot machines.

Continuing the same idea, advertisers made a video urging people to train their fingers. Despite its simplicity, it turned out to be quite creative.

Taste the Game:

Not always do advertisements for casinos and gambling games require memorable character images. Sometimes, a good idea doesn't need grand shoots or multimillion-dollar expenses on stars. The best confirmation of this is the advertisement for the online casino StanJames. The creators simply compared the taste of a regular lemon with the taste of winning on slot machines: one lemon is sour, but three in a row have a very sweet taste.