MRCH Share Shoegaze Inspired Video For ‘Easiest To Bend’
New EP TV Bliss Out Sept. 29
“Phoenix AZ based MRCH and the hush and fury of “Stars Align” feels like a collision of dream pop and alt psych rock, dreams with rough edges.”
– American Pancake
“…Earnest, evocative take on indie pop and electronica.”
– Phoenix New Times
“Soaring, surging synths with sighing, sibilant singing.”
– The Guardian
“Drenched in optimism and bouncing into life with retro 80s-style synths, undulating rhythms and ethereal vocal hooks.”
August 17, 2023 – Phoenix, AZ – MRCH share their new video for the single ‘Easiest To Bend’ today. The track is from their forthcoming EP TV Bliss out on Vertex Music Ltd. September 29th.
‘Easiest To Bend’ sees MRCH’s shoegaze-tinged dream pop becoming ever hazier, with shimmering waves of distorted guitars buzzing around Mickey Pangburn’s hushed, reverb-heavy topline and celestial vocal harmonies. Its hallucinatory ambience is equalled by its crunching dynamics, ensuring that its sonic contrasts possess an edge in keeping with the complex emotions of its lyrics.
Mickey says, “Love is probably the most thrown around word. It really just means vulnerability to me though. And it’s difficult to not treat vulnerability as a weakness. It’s super hard to not put up walls of protection. Easiest to Bend is about the courage and strength of being imperfectly, honestly, vulnerable. So here we go throwing the word love into yet another chorus, but, we LOVE it.”
The ‘Easiest To Bend’ video captures Mickey and drummer Jesse Pangburn through a prism of double-exposed violet filters, again magnifying the ethereal rush of their music. Directed and edited by MRCH and filmed by Montag Media, the visual pays tribute to The Primitives’ ‘80s indie favourite ‘Crash’ with Mickey’s enigmatic moves feeling like one of the late Julee Cruise’s eerily beautiful performances at The Roadhouse in ‘Twin Peaks’.
‘Easiest To Bend’ follows the single ‘Stars Align’ that the band recently performed on Good Morning Arizona. The track is also getting some commercial radio support on their hometown ALT AZ as well as Sirius XM, WBTZ in Burlington, California Alt stations KEBF, KBUU, KFCF, KZSR and more.
Arriving three years after their previous No-Holds-Barred EP, the upcoming TV Bliss represents a brave new era for MRCH. The duo delved deeper into collaboration, first developing demos with the help of Jimmy Eat World’s Jim Adkins, and then bringing creative more voices into play with mixing from the Grammy-nominated Tony Hoffer (Depeche Mode,Metric, Chromeo) and mastering by Dave Cooley (Wolf Alice, Tame Impala, Paramore). Its lyrical themes and visual aesthetic were inspired by Mickey’s childhood memories of being lost in the escapism of television – something which has been reflected with previous MRCH tracks featuring in Shameless, Guilt, The Vampire Diaries, Famous in Love, Search Party, 13 Reasons Why and The Twilight Zone.
Mickey and Jess met at a music store in Arizona. While their backgrounds at that point were polar opposite (Mickey as a singer-songwriter, Jesse in the world of prog-metal), their differences became a strength – not only in regards to their genre backgrounds, but also their personalities: Mickey always wanted to make an emotional connection, while Jesse loved experimentations with new sounds. They both studied jazz in Phoenix, before shared influences such as Cocteau Twins, New Order, Metric, Phantogram, St. Vincent, Purity Ring and Beach House led to the formation of MRCH. Now TV Bliss is set to take them further than ever before.