Please introduce yourself. What do you do? Why? What do you want people to know about you?
My name is Jennifer Kassir, 23 year old American Lebanese born and raised in Los Angeles. I graduated from CSUN majoring in Communication Studies. I’ve always had a passion for the entertainment industry and knew from a very young age that I wanted to do acting and social media. I just didn’t know what would come first.
My first love was acting indeed and I tried pursuing it throughout my childhood and even did theater throughout high school. However I quickly learned that social media is a faster way to achieve my goals as a performer and I decided I wanted to make it big on the internet by telling my own stories. After years of failure, I eventually gave up but then decided to fully officially commit in college. I started off on Youtube and built a fanbase and then TikTok came around and I quit YouTube to focus on this new platform that was on the rise.
My life took a turn and changed forever. I started TikTok in late 2019/early 2020 and surpassed a million followers that year. That’s when I realized I’m actually in this and this is a full time career to focus on. I now have over 5M followers and I even encouraged my mother to do it and she also surpassed half a million and we make family content on her account.
In the beginning, my mom wasn’t too fond of tiktok and told me it would go nowhere and told me to stop doing it until I proved her wrong and here we are now. I’m also working on my first feature film, it’s being written by my friend V. Trent who’s a film producer, screenwriter, director, and editor. This is a story based on my TikTok character Ms. Beanie, a girl outside of the ordinary with no social clues and she does whatever she wants even if it hurts others.
She’s my alter ego and intrusive thoughts. She does have a heart deep down and cares for people but due to her own past traumas, she struggles socially and is on a journey of self discovery. I developed this character for kids and teens to teach them that it’s okay to be different and “weird”. Being true to yourself is what matters and I also want them to learn simple life lessons from Ms. Beanie. I want my audience to feel like they have an online friend through Ms. Beanie since she breaks the fourth wall and directly talks to them in most videos when she’s not in skits.
I also have ADHD and Tourette’s on a very low spectrum that I’ve struggled with my whole life so I want kids to have a role model that they can relate to if they struggle with the same issues. “What we’re doing here is simply unprecedented. We’ve taken this mythological presence of the character, whom fans love on Social Media, and deconstructed her by featuring her into different genres of entertainment and sometimes drastically different tones of storytelling.
But as I have always felt strongly, with every project, if the integrity of the character whom fans love is remained intact, the audience will trust her to take them into situations we’ve never could’ve imagined or wanted Ms. Beanie ever finding herself in…” – V. Trent. Aside from social media and film, I have a family business. We manufacture cosmetics, supplements, OTCs, Hair Care, and more. I’m currently the co founder of one of our latest skincare brands called LA BODIES.
It’s a brand all about empowerment and embracing your authenticity while acknowledging you are perfectly imperfect. It’s very affordable too because we love to make things fair for consumers especially in today’s economy. The good news is since we make the products in our own factory in Los Angeles, we ensure the highest quality of products. We are also all about inclusivity and making a true impact in society.
What qualities make you different and unique from everyone else in the industry?
A few qualities that I believe make me unique is that I’m persistent and patient. I don’t easily give up if I don’t get what I want. I’ve seen a lot of creators choose to fall off because they didn’t have patience. I believe failure is a choice. If you don’t want to fail, you won’t as long as you keep going.
I’m also a very good researcher so usually if I want to connect with someone, I can do so. I don’t come at people too strongly either and I don’t sugar coat. Best thing I’ve learned is to simply be upfront with people and ask for what you’re looking for instead of moving your words around or trying to be friends with them first. It’s not wrong doing that, but most people in this industry already know you’re looking for something. I also give value before asking what I want in most cases.
I’m also a giver. I’ve helped many friends along the way with my connections and knowledge so unlike most people that gatekeep information, I’m a very open person. I actually help people when they need it until I see they’re starting to take advantage of me or disrespect my boundaries which happened a lot over the years.
Aside from qualities, I would say what makes me different in my career is the fact that I have three TikTok accounts targeting different demographics. I didn’t want to have one account in only one niche. I have my first account @jenniferkassir (lifestyle/story time/vlogging content) My second account @msbeanieofficial (character I created and I do skits, POVs, and challenges) My third account @arabjenn (Comedy for Middle Easterns and I speak Arabic only) Most creators usually just have one account in a specific niche and that’s all they put their focus on.
As a multi potentialite and someone who just loves doing everything on their mind, I couldn’t accept just doing one account in one subject matter. In fact, we are just now currently seeing a rise in creators getting rid of the “niche” idea because they’re seeing that “becoming your own niche” is a lot better. But why though? Well because if people follow you for YOU, because they like YOU, not your content, then they will buy anything from you and follow your journey forever.
They most likely won’t become sick of your account or your content. Also, there’s less burnout because you can film whatever is on your mind. When you have a specific niche like let’s say makeup for example, then you literally have to make only makeup content every single day whether you feel like it or not. If you don’t have a niche, you can wake up and do whatever you feel like and people will enjoy it regardless. That’s kind of what I have going but I have different accounts instead of one.
I actually found this more helpful for the algorithm but to each their own. People ask me all the time if it’s exhausting and honestly it’s really not, it’s more freeing. It’s more exhausting for me if I have to stick to just one theme. Another thing is the fact that I’m Arab and stuck to my roots so I do speak Arabic which is why I wanted to create an Arab based account as well. I couldn’t take this for granted at all. Knowing another language is so powerful and you can use your culture to your advantage.
I always encourage people to go beyond just one culture for content at times because the world is so big. It’s never wrong to test and push outside of your comfort zones.
Describe THAT moment when you realized you’re doing what you were born to do.
It’s kind of tough to say there was just one moment. There were MANY moments in my career where I just kept saying to myself “Wow I’m definitely on the right path” I continually have revelations and I’m constantly evolving so I always have these AHA moments. However, I’d say I really KNEW I wanted to be a performer whether online or offline was when I was doing theater in high school.
When I did my first ever play “West Side Story”, it was such a lovely feeling. Being in character, dressing up, doing choreographies, singing, and making the audience laugh was like being on cloud 9. What I loved most was telling stories with a lovely cast. I love connecting with like minded people and love feeling like I belong in a community where we can all relate and laugh and do fun stuff together. Theater class is what actually gave me the confidence I have today.
It brought up outside of my comfort zone on a whole other level. I’ve always been open and creative but it was more so with friend groups. I started becoming more comfortable in front of strangers because of my drama classes in high school and it kept developing more and more. With social media, when I first went viral and had over a million views, that’s when I realized I wanted to continue doing social media.
I’m not going to lie, when I first started social media, I WAS trying to go viral and I was trying to get famous. A lot of people don’t admit this and a lot of people it may have accidentally happened but I really manifested this. I’ve always loved making people laugh ever since I was 7 years old. I’d always make jokes to my friends and enjoyed helping people escape their pains through humor.
I wrote down affirmations daily and prayed in church and outside of it and worked really hard to get what I want. And now what I wanted became the norm so after a year into social media, going viral was a casual thing. Another moment was being recognized for the first time publicly before even hitting a million followers in 2020. When that happened, I also really knew I’m on the right path. It was surreal and still is anytime it happens. I’m constantly grateful for the opportunities and blessings I have from God!
What’s been the biggest challenge you’ve had to go through and how did you grow through it?
There’s been MANY challenges over the years, physical, emotional, financial, social, and mental. I’d say the biggest challenge was more so mental. I have struggled with comparing myself to others my entire life and entering the social media space made it way worse.
By comparing I mean comparing achievements mainly. I’ve always really loved myself and was confident in my identity for a long time. However growing up, I was compared to other people by my family and friends so it just became something I got used to. People always had really high expectations of me especially coming from an Arab household and attending private school for almost a decade.
I was taught to be perfect and not make mistakes. Making mistakes had more punishments than lessons so I had to train my brain to be okay with failure over the years and especially in this field.
One way I kind of grew out of the comparison mindset is by seeing people I look up to talk about struggling with the same issue so it seems that no matter who you are or what level you’re on or what financial status you have, you will still compare yourself to people regardless. That taught me that it’s a never ending cycle and I have to break from it or else I will keep sabotaging myself and won’t achieve my goals and dreams.
Who are the TOP 3 people you’d want to meet that could elevate your career or business? Why these specific individuals?
I’d love to meet Steve Harvey, Gary Vee, and Sabrina Caluori. Steve Harvey has been a huge role model for me growing up. He’s an amazing comedian and motivational speaker and he’s a Christian like me. I just relate to him so much. We share the same beliefs and his philosophies on relationships, the faith, and business are valuable and life changing.
I’ve taken a lot of his advice and it’s brought me success and peace. One of my favorite quotes of his is “If you pray about it, don’t worry about it. If you worry about it, don’t pray about it”. This resonates with me because I tend to worry a lot and always have anxiety easily since I care so much about my life and other people’s lives.
But he teaches people to just stay consistent and have faith and the rest will work itself out. Gary Vee has also been a huge role model for me in the business world. I’ve been listening to his podcast since high school so it’s been years of knowledge. What I like about him is he’s all about NO excuses and not overthinking things.
I really would love to meet with him one day and ask for business advice directly. Lastly, I’ve been wanting to meet Sabrina Caluori for a while because she’s the executive Vice President, head of marketing and brand strategy for Nickelodeon. I pitched a tv show based on my TikTok character, Ms. Beanie in October 2022 with my friend V. Trent.
This tv show concept could be a HUGE game changer for the network. We saw their ratings were down for a while and since we have been fans of Nickelodeon for a long time, we felt that the network needed something new and different. It hasn’t been the same for years. We want to honor the mission of Nickelodeon while giving it more maturity to bring the hype back people so dearly miss.
Our show concept is incredibly inclusive and touches on mental health subjects most kids struggle with but don’t talk about and it’s not talked about in schools. It could bring more edge and major life lessons to their audience as well as laughter and with my massive worldwide following, I feel it could have been a win-win situation.
I did not hear back from them yet but I would love to directly pitch this idea to Sabrina or anyone on the Nickelodeon team. Everything happens for a reason so I have faith things will work out the way they should!
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