Please introduce yourself, what you do, why you do it, and what you want people to know about you.
Hello! My name is Victoria Groff (you can call me Vic though) and I’m an indie artist from Vancouver, Canada. I have always been a lover of words and music since I can remember and realized my love for songwriting in college when I started using it as a means to cope with the ups and downs of my early 20’s. Songwriting is literally my best coping mechanism, so when you hear my music know it’s all based on real events.
What qualities make you different and unique from everyone else in the industry?
Something unique about me is that I’m a pediatric mental health nurse by day and a singer-songwriter by night. I think my passion for working with young adults with mental health issues really helps drive my songwriting to be authentic, truthful, and raw. Knowing how healing music has been for me as well as clients and colleagues I’ve worked with in the past reminds me of the importance of being real with my songwriting. When I pour my biggest fears and thoughts onto the page, it can be terrifying sometimes. But, I remind myself that my words can help someone else feel a little more understood and a little alone, and we really need more of that in this world.
Describe THAT moment when you realized you wanted to do what you do now. Who did you tell first? What has it been like since that moment?
I’ve wanted to have music as a part of my life since I was a 5-year-old singing along to Fleetwood Mac and Shania Twain CDs in my parent’s living room. I would love to say that I knew I’d be where I am now back then, or even in high school, but I really doubted myself for a long long time.
When I started to write in college it became my favorite thing to do; my safe place. I remember being in class for nursing school, with a page in front of me to write notes, but instead, I was just songwriting; I think it was then that I realized being a singer-songwriter was what I was meant to do.
I’m not really sure who I told first, I think my friends and family knew I was always a songbird; they were just waiting for me to take that step and go for it.
Since that moment in nursing school, I continued to write and write and write, and become a more confident version of myself on stage. Without this period of growth, I wouldn’t have sung at my cousin’s wedding, which led to a big opportunity, which led me to my now partner, which led me to my now producers and where I am at now. That period after college of change and development and new opportunities was vital to the indie artist I am today. Did I answer the question?
What has been the biggest challenge you’ve had to face and how did you overcome it?
I think the biggest challenge I’ve faced with music so far is dealing with my own self-doubt and anxiety as well as truly believing in myself.
It’s been such a long journey of getting to where I am now, but at the same time, it’s brand new in a way. New things are scary, especially when they require you to put yourself on a platter for the world to listen to, but they can be exciting and wonderful and freakin’ fantastic too.
When my doubt gets the best of me, I remind myself that ‘these feelings are temporary’ and try to ride the wave of doubt until it settles down into a calm and sure feeling of hopelessness. When that doesn’t work, I lean on my partner for warmth and advice or get a pep talk from my producers (Sal and Pete are the best for pep talks, 10/10 recommend)
If you had to pick the TOP 3 people you’d want to meet that could take your career (or business) to the next level…who would those 3 people be?