CROWDS TURN OUT FOR MEMORABLE PERFORMANCES FROM
STING, INCUBUS, DEVO, ZZ TOP, SEAL, DIRTY HEADS, LOCAL NATIVES, SANTIGOLD, COURTNEY BARNETT AND MORE
DANGEROUS WINDS FORCED EARLY FESTIVAL CLOSURE SUNDAY EVENING
ALL FANS, ARTISTS, VENDORS AND CREW EVACUATED SAFELY WITHOUT INCIDENT
Fans gathered for DEVO’s performance during sunset on May 4 | Photo credit: Fabien Castro/BeachLife Festival
More than 33,000 fans attended the 5th annual BEACHLIFE FESTIVAL over the past weekend (May 3-5) alongside the waterfront in Redondo Beach, CA.
The premier live music, art, and culinary event featured memorable performances from Sting, Incubus, DEVO, ZZ Top, Seal, Dirty Heads, Local Natives, Santigold, Sugar Ray, Courtney Barnett, and Steel Pulse among an eclectic group of top talent spanning rock, indie, pop, jam, reggae and more.
Sudden dangerous winds recorded up to peak gusts of 51 mph forced an early festival closure on Sunday evening. Although My Morning Jacket, Trey Anastasio + Classic Tab and Fleet Foxes were unable to complete their scheduled performances, all fans, artists, vendors and crew were evacuated safely without incident and without any infrastructure failure.
The festival, equally as devastated as fans, issued the following statement: “It is with great sadness that we must cancel our programming at BeachLife this Sunday evening due to a serious wind event that put the general public at risk.
While we take extraordinary measures to keep our fans, staff and artists safe, and while absolutely none of our engineered structures or systems failed, winds quickly reached very dangerous speeds and we put safety first. Alongside the Redondo Beach Police and Fire Department Chiefs, our Ownership made a collective decision that to continue would be unsafe and put people’s lives at risk.
Although analyzed at that time, reopening was deemed not possible by City Officials. In our Community, BeachLife stays committed above all to put the safety of our patrons, artists, vendors, and fans first. In the coming days, we will be unwinding the collateral consequences of this decision, and we ask for your support and patience while we do so.”
The decision was not easy but one made by Redondo Beach Public Safety Officials–Redondo Beach Fire Department (RBFD) and Redondo Beach Police Department (RBPD)–in agreement with festival organizers. Following an initial one hour evacuation, given the broad spectrum of threats and complexities required to re-open the venue, the decision was made to cancel the remaining three hours of the show.
RB Fire Chief Patrick Butler stated, “Once the property was fully evacuated it would have required a full fire safety inspection including structural engineers to check for signs of stress fatigue on the stage before we could even consider allowing the public to return – it was too much risk to reopen for less than 3 hours.” The city’s full press release is available here.
Although the final DAOU SideStage dinner service did not occur Sunday evening due to the evacuation, on Monday the festival was able to donate the remaining food to the local Redondo Beach Salvation Army for use with their “Meals On Wheels” program and children’s activities. In all, more than 600 pounds of chicken, pork, lobster, and fresh produce was donated.
On Friday, May 3, Saturday, May 4, and the majority of Sunday, May 5, fans took in all that BeachLife has to offer. Quickly establishing a reputation for combining the best of Southern California’s idyllic culture into a one-of-a-kind immersive experience, the festival also featured wide-ranging food and drink offerings from acclaimed chefs and local breweries, unique on-stage dining experiences, art installations and onsite activations highlighting various brand-focused fan engagements, giveaways, photo moments, and sustainable initiatives, as well as boutique shopping, games and interactive experiences.
The music was featured on four stages: the Subaru Pacific HighTide Stage, the Gelato Water LowTide Stage, Tito’s RipTide Stage and the SpeakEasy Stage presented by Grillo’s Pickles and curated by Pennywise frontman Jim Lindberg, which provided intimate and stripped-down acoustic performances from an eclectic array of artists from the rock, singer/songwriter, surf, punk, and reggae rock genres.
With an eclectic lineup spanning decades there was something for everyone. Legends such as Sting, who wowed the packed crowd performing songs from both his iconic solo material as well as The Police catalog, SoCal rock icons Incubus, New Wave stalwarts DEVO, classic rock greats ZZ Top, reggae pioneers Steel Pulse, Latin music royalty Tito Puente Jr, and BeachLife favorites Sugar Ray kept the party going throughout the weekend.
BeachLife also showcased several exciting emerging young talents such as Jordana, Abraham Alexander, Saxon Weiss, Grace McKagan and Cydeways, among others.
Sting performing at BeachLife Festival on May 3 | Photo credit: Bobby Rivero/BeachLife Festival
Incubus performing at BeachLife Festival on May 4 | Photo credit: JP Cordero/BeachLife Festival
And while music took center stage at BeachLife Festival, the DAOU SideStage Experience provided foodies the opportunity to be seated onstage (literally) and served a four-course meal by celebrity chefs while their favorite musicians performed.
New this year was an upgraded location on the LowTide stage, with views of the Pacific Ocean as the dining backdrop. Among the award-winning chefs who served up their one-of-a-kind culinary “setlist” were Chef Ian Gresik, Chef Nyesha Arrington, Chef David Slay and BeachLife Executive Chef Jacob Ramos.
DAOU SideStage dining experience | Photo Credit: Laura Castro/BeachLife Festival
The festival also featured several unique interactive activations and experiential attractions which elevated the experience. BeachLife Festival partners included Subaru Pacific, DAOU Family Estates, Tito’s Handmade Vodka, Kona Big Wave, Kinecta Federal Credit Union, Tequila Herradura, Jack Daniel’s, Volume.com, Grillo’s Pickles, Ikon Pass, LA Kings, Gray Whale Gin, iHeartMedia, St. Jude Children’s Research Hospital and more here.
The festival hosted a variety of giveaways, product tastings and experiences from a variety of vendors and premier brands.
Wednesday night before the festival, BeachLife presented two community philanthropy awards at their 2nd Annual Philanthropy Gala.
The Breakwall Award, bestowed upon a company or organization working within the South Bay that has dedicated itself to preserving, cultivating and celebrating community values, or has inspired change in the community for the better through nonprofit activity or a core business mission, was presented to the LA Kings’ Kings Care Foundation, represented by Jennifer Pope, SVP, Community and Hockey Development, and Kelly Cheeseman, Chief Operating Officer, at LA Kings.
The Charger Award, which recognizes individuals that have charged equally hard in our community, someone who has contributed “stoke” to local BeachLife culture by making a significant impact on the local community through selfless action or an exemplary dedication of time and/or resource commitment was presented to cinematographer Greg Browning, a cultural legend, and beloved member of the surf community who was recently diagnosed with ALS. Greg was unable to attend; musicians Jim Lindberg (Pennywise) and Donavon Frankenreiter accepted on his behalf. In addition to the awards, the gala featured an intimate performance from Pepper.
Beyond the gala, BeachLife made an impact onsite during the festival as well. This was anchored by a hugely successful silent auction and various nonprofit activations on the festival grounds which provided patrons the opportunity to engage and donate directly to many worthy causes.
Overall, Beachlife 2024 helped to raise well over $100,000 for a number of amazing nonprofit organizations and the causes they care most about including: Heal the Bay, Surfrider Foundation, Redondo Beach Education Fund, Wyland Foundation, King Harbor Youth Foundation, South Bay Boardriders, South Bay Parkland Conservancy, Jimmy Miller Foundation and Redondo Beach Police Foundation.
For the most up to date info regarding 2024 and announcement on 2025 dates follow, instagram.com/beachlifefestival or facebook.com/BeachLifeFest.
Seal performing at BeachLife Festival on May 3 | Photo credit: Bobby Rivero/BeachLife Festival
DEVO performing at BeachLife Festival on May 4 | Photo credit: Bobby Rivero/BeachLife Festival
Fans of all ages enjoyed BeachLife Festival | Photo credit: Bobby Rivero/BeachLife Festival
ZZ Top performing at BeachLife Festival on May 5 | Photo credit: Bobby Rivero/BeachLife Festival
About BeachLife Festival:
BeachLife Festival debuted in 2019 and is Southern California’s premier multi-day live music, art, and culinary experience, held on the beach in the South Bay of Los Angeles County. We were lucky enough to grow up in Southern California on the beach, surfing, hanging out with sand between our toes, vibing with friends and living the beach life.
Our culture celebrates the power and the beauty of the ocean and coastal resources — our waves, wind, smell of sea salt, beaches, sand, and wildlife that call this their home. BeachLife Festival features music acts on four stages, SideStage high-end dining with well-known celebrity chefs, a silent auction benefiting BeachLife’s primary charities, and multiple surf and skateboarding components.
BeachLife Festival was co-founded by Allen Sanford and Rob Lissner, along with Brand Director and SpeakEasy Stage curator Jim Lindberg (Pennywise / solo artist / author)
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For more information, contact:
Falcon Publicity
Alexandra Greenberg / agreenberg@falconpublicity.com
Angela Moreno / amoreno@falconpublicity.com
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