NEW YORK – October, 2025 – Two of New York City’s busiest event producers are joining forces to bring a new holiday tradition this Thanksgiving morning. Veteran producers Dayglo Presents and Uplyft present Parade Brunch at Jazz at Lincoln Center, offering a refined yet family-friendly solution to watching the world-famous Thanksgiving Day Parade.
For the first time, Parade Brunch will be held from the storied Appel Room, in the Deutsche Bank Center at Columbus Circle. Its breathtaking 50-foot by 83-foot glass wall, the room places diners eye-level with the parade floats as they make their way along Central Park South. Paired with state-of-the-art sound engineering, the event immerses the audience in the music, magic, and excitement of Thanksgiving morning like never before.
A Unique Thanksgiving Experience
Thursday, November 27, 2025, Parade Brunch visitors will enjoy an all-inclusive holiday celebration in style and comfort. The event combines fine dining and holiday fun to create memories for the whole family.
The experience includes:
- Curated culinary options, including passed hors d’oeuvres, chef-prepared brunch-to-lunch menu, and indulgent dessert buffet.
- Brunch cocktail open bar and specialty beverages developed for the season.
- Live music and family fun all morning.
- Family-friendly activities for everyone, including photo booths, face painting, and caricature artists.
Tickets For Sale
Tickets to this new tradition event can be purchased at www.ParadeBrunch.com. Additionally, you can get your tickets at the Jazz at Lincoln Center box office. With seating capacity low and demand high as expected, organizers call for early booking to get a seat in this first-time event.
“This is a landmark moment for Parade Brunch,” said Derrick Cowit, founder of Uplyft. “We’re proud to give our guests the chance to enjoy the Thanksgiving Day Parade from such a special, quintessentially New York vantage point. It’s the perfect pairing of two New York City icons.”
A Tradition in the Making
This is the first time the public gets to view the Thanksgiving Day Parade from Jazz at Lincoln Center, building what organizers hope will be a new family tradition.
“Bringing people together for unforgettable experiences has always been what drives me,” said Peter Shapiro, founder and CEO of Dayglo Presents. “Producing this event at the Appel Room, with that view, that energy, and that New York City magic, feels like the perfect way to see the Thanksgiving Day Parade. We’re excited to create a new tradition for families and friends in one of the most iconic rooms in the world.”
Celebrate Thanksgiving in style and comfort. Reserve your seat at Parade Brunch in the Appel Room at Jazz at Lincoln Center on Thursday, November 27, 2025, and experience the magic of the Thanksgiving Day Parade like never before. Tickets are available at www.ParadeBrunch.com.
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About ParadeBrunch.com
ParadeBrunch.com is a marketplace hosting New York City’s most premier viewing and dining experiences for the Thanksgiving Day Parade. Since 2015, it has offered New Yorkers and visitors a festive and elevated way to celebrate Thanksgiving morning in comfort and style. Guests enjoy unparalleled views of the parade route from exclusive venues, along with chef-driven cuisine, premium cocktails, live entertainment and family-friendly activities.
About Uplyft
For more than a decade, Uplyft has produced premier events for viewing landmark New York occasions such as the Tree Lighting Dinner Gala in Rockefeller Center and the New Year’s Eve Ball Drop in Times Square. Known for its creative approach and attention to detail, Uplyft specializes in transforming high-energy public events into elevated, premium experiences above the crowds—from one-of-a-kind Broadway pop-ups to its signature holiday offerings like ParadeBrunch. Its new collaboration with Dayglo Presents to include Jazz at Lincoln Center brings their portfolio of events to reach new heights.
About Dayglo Presents
Dayglo Presents is a live music and media company led by independent music entrepreneur Peter Shapiro. Since its inception in 2010, Dayglo has built a reputation for creating unique and meaningful experiences. The company operates Brooklyn Bowl venues in multiple cities, The Capitol Theatre, The Bearsville Theater in Woodstock, NY, and LOCKN’ Farm in Arrington, Virginia. Dayglo has partnered with the family of Jerry Garcia to open Garcia’s at The Capitol Theatre, followed by an acclaimed new venue that opened in March 2025 in Chicago. Dayglo also originated The Rock and Roll Playhouse, a national family concert series that has put on over 2,000 shows and currently takes place in more than 25 cities across America. Dayglo publishes the music magazine Relix, which was founded in 1974 as a Grateful Dead fanzine, and currently operates two highly trafficked music websites, Relix.com and Jambands.com. In June 2025, Dayglo produced the Inaugural Hudson River Music Festival, which rekindled the spirit of Pete Seeger’s legendary Clearwater Festival on the same site in Croton, NY.
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