Please introduce yourself, what you do, why you do it, and what you want people to know about you.
I am a social media strategist and content creator. I offer social media consulting for brands, focusing on Tik Tok and Reel videos. I also create funky fashion and decor content under my personal brand, Sara Les!
The best way to market something is online. When’s the last time you saw a TV commercial? No, not a Streaming commercial. The commercials that play on that old box in your parent’s house… Exactly. Social media is a powerful tool. It sells you products, makes you laugh, sparks ideas. Social media is growing to be the most successful digital marketing tool, that’s why I love it.
What qualities make you different and unique from everyone else in the industry?
I have unique marketing insight as an international Gen-Z consumer to create strategic branded content! I studied in Paris for a few months. I worked at Paris Fashion Week and Finland’s Remote Fashion Week. So I use my international mindset in my work.
I find my inspiration in the media. Being successful on Tik Tok requires staying extremely up-to-date with the app. So I find my inspiration by scrolling on Tik Tok. Getting paid to scroll Tik Tok? Best job ~ever~
Describe THAT moment when you realized you wanted to do what you do now. Who did you tell first? What has it been like since that moment?
I’ve always been a creative, pop culture, social media-obsessed nerd. I knew early on that I wanted to my passion my work. I got an education in my digital marketing, networked, and created a boat-load of content. Now, I am grateful I can say that I’m living off of my creativity!
What has been the biggest challenge you’ve had to face and how did you overcome it?
Getting let go of my first job post-grad after only working there for 3 months for a big challenge for me. The company let about 75% of the team go because they were still struggling to stay open since COVID. This blindsided me and at first, I needed to process what this news meant to me and my career. I was able to take that time to myself and figure out what I want to do, who I want to work for. I had to make peace with my situation and realize that bigger and better things are on the way!
If you had to pick the TOP 3 people you’d want to meet that could take your career (or business) to the next level…who would those 3 people be?
Lady Gaga, Ariana Grande, or Lennon Stella! These three women are unapologetically creative. I would love a chance to create fashion content for either of them!
List the direct links/URL to your social media profiles so people can follow you:
Instagram: https://www.instagram.com/sara_lesneski/?hl=en
Tik Tok: https://www.tiktok.com/@saralesneski?